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Understand Your Data | Charitable Giving Statistics for 2022

Throughout the year, your organization collects data related to your donors, marketing campaigns, volunteers, and more. This information can help you decide how your organization should operate in the future. However, only examining your nonprofit’s own data is like attempting to solve a puzzle by only looking at the edges of a single piece.  Instead, […]

Alumni Management: Overview & Our Top 10 Software Picks

Finding effective ways to reach alumni is an important task for educational institutions. Alumni management allows colleges and universities to reach alumni and encourage donations to the institution. It’s likely that your organization already tracks data on its alumni. But with the right software, you can collect and organize that information more effectively. Alumni management […]

What Data Should Nonprofits Collect? Overview & Top Tips

Far too many nonprofit organizations collect data without using analytics to drive success. In an increasingly data-driven world, it’s important to evaluate your nonprofit’s facts and figures. This process of data collection will allow your nonprofit to transform data into actionable knowledge. Data collection is essential in measuring your nonprofit’s hard work. It reveals valuable […]

How Google Ad Grants for Nonprofits Can Increase Visibility

In 2003, Google launched the Google Ad Grants Program to help charitable organizations extend their reach. Since then, the program has revolutionized nonprofit marketing, offering select nonprofits free AdWords spending. More than 115,000 nonprofits across 51 countries use the Google Ad Grant to drive their mission. Despite the wide number of Google Ad Grant recipients, […]