About Professional Email Append Services for Nonprofits
Reduce your bounce rate and successfully deliver more emails to supporters with professional email appends!
What is an email append?
Email appending is a marketing practice that involves taking existing customer data and comparing it to an external database to find updated email addresses for individuals.
Professional email appending service providers have access to their own databases of information. You provide identifying information (such as names, postal addresses, and phone numbers) for your contacts. Then, the provider will match that information to the details they have and return your updated file with any email addresses they found.
Why should you append emails?
Is an email append right for your organization?
Organizations that want to create meaningful online communication are the best fit for email appends.
Supporter communication takes many forms. To determine if your goals are best met through email, ask the following:
- Does your organization have an online fundraising page you want to direct donors to easily and quickly?
- Is one of your cultivation strategies to keep supporters up to date on your organization’s latest initiatives?
- Are most of your donors the age that checks their email inbox regularly?
If you answered yes to these questions, our email append services could be right for you!
How can an email append benefit your organization?
At the very least, you’ll increase your deliverability rates by verifying supporters’ email addresses. When you get creative, you can tap into new marketing strategies and engage your supporters in diverse ways. Let’s take a look at some ideas for leveraging your appended data.
Online Giving
Sending links to your online giving campaigns directly to potential donors’ inboxes is a great way to encourage donations.
Newsletters
Email is the single most cost-efficient method of sharing your organization’s latest news and updates with constituents.
Surveys
Do you value your donors’ feedback? Email surveys are much quicker, easier, and efficient than direct mail or phone surveys.
How do different types of nonprofits use email appends?
Email appends can be valuableĀ for a wide range of fundraising organizations! Check out some examples below.
Green Nonprofits
An environmental organization’s actions should align with its mission to maintain the trust of donors with the same passion. Email communication is greener than direct mail, so these organizations prioritize it!
Schools
After students graduate, many of them stop checking their institutional email addresses. That means email appends are essential to keep schools in touch with their alumni as they spread out across the globe.
Associations
Especially for a geographically diverse membership base, the best way to contact an association’s supporters is email. Email appends ensure associations never let someone lapse because they stopped getting updates.
Cultural Organizations
Museums, zoos, aquariums, and other cultural organizations rely on membership fees and ticket revenue to fund programs and exhibits. These organizations need to send a steady stream of event updates to keep visitors coming!
How do email append services work?
Data appending providers make the email append process stress-free! While NPOInfo focuses exclusively on employer appends, other providers provide email appends. With their services, you can build robust profiles for your contacts by filling gaps in supporters’ details.
Most append services work similarly. You simply send in constituent information (such as their names, past email addresses, and employer details). Then, the provider searches databases, matches each individual to their current email address, and conducts manual checks to verify.
