Employer Appends
Boost your corporate giving revenue with NPOInfo employer insights.
Why invest in employer appending?
Even though more than 18 million individuals work for companies with matching gift programs, $4-7 billion in potential matching gift revenue goes unclaimed every year.
That’s because 78% of match-eligible donors don’t know that their employer will match their donations!
NPOInfo employer appends can close this gap. You provide a few key data points about your donors, and in as many cases as possible, we provide the name of their employer and whether that company offers a matching gift program.
Let NPOInfo empower your organization to claim the matching gift revenue your donors are missing out on!
How do you know if employer appends are right for your organization?
The organizations that will see the highest append rates and the most accurate results are those that maintain a high standard of donor data hygeine.
To determine if your organization can expect a high level of accuracy from an employer append, ask the following questions:
- Do you have an up-to-date email address?
- Do you have an up-to-date mailing address?
- For higher education institutions, can you provide graduation years?
If you answered yes to these questions, NPOInfo can likely return a higher accuracy rate in your results!
How can employer appends benefit your organization?
Matching Gifts
Connect your donors with the corporate matching gift programs they’re eligible for, and take advantage of the extra revenue from those programs.
Sponsorships
Point to your existing connection through your donors, and companies will be more prepared to align more closely and sponsor your next event!
Corporate Fundraisers
Companies that are already connected to you through your donor base are more likely to partner with you for full-scale corporate fundraisers.
How do different types of nonprofits use employer appends?
NPOInfo recommends employer appends for many different types of nonprofits! Here are a few of our favorite examples.
Alumni
Associations
Many alumni associations want to connect current students with alumni in their field. Knowing where alumni work allows these associations to set up students for success and provide mentorship opportunities for alumni!
Zoos and
Museums
Arts and cultural organizations generally benefit greatly from corporate sponsorships! These organizations strategically plan to secure essential corporate partners for their next initiative with the data from an employer append.
Hospital
Foundations
Securing the cornerstone grouping of major donors to a hospital foundation capital campaign is the first step toward proving feasibility. Employer appends provide major gifts officers with the data they need to have meaningful conversations.
Professional Associations
Professional associations can provide essential career connections for members. Employer appends provide a solid starting point for the web of connections that distinguish the best professional associations.
How do employer appends work?
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations do not have all of this information for all their donors, but providing as much information as possible helps with our employer identification and accuracy ratings!
Outputs
What We Send Back to You
- Found flag*
- Employer name
- Matching gift program flag**
- Job title (when possible)
- Accuracy rating***
*This flag indicates whether we believe we found the donor and have identified where the donor works.
**This flag indicates whether the donor’s employer offers a matching gift program.
***The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her employer based on the information your organization provided to us.
Employer Appends FAQs
What percent of my donors should I expect to receive employer information for?
Usually, NPOInfo is able to identify employment data for around 20-50% of your donors. Your results will depends greatly on the amount and quality of information on your donors you’re able to provide.
What is an accuracy rating? How should I interpret it?
You will receive an accuracy rating with your employer append results. This accuracy rating is our way of conveying our confdence in each result. A higher accuracy rating is better than a lower one. There are many factors that can infuence an accuracy rating, including how unique the donor’s information is, how much data was provided for the donor, and even the frequency of updates to the data sources we used to identify the donor’s employment.
Which organizations get the best results from your employer appends?
Typically, organizations with really great donor data are well positioned for employer appends. The more information you can provide, the more NPOInfo has to go on. Historically, educational institutions and membership-based organizations usually fall into these categories. If you’re not sure if employer appends are right for your organization, reach out to discuss it with us!
What should I do with my employer append results?
This is a great question to discuss with NPOInfo team members! You can also take a look at our blog for ideas. At a minimum, we recommend you update your CRM, send out matching gift marketing, and engage your corporate relations department.
Trust NPOInfo with your employer appends
Accurate
We guarantee a high degree of accuracy in our results, ensuring your fundraising initiatives are built on data you can trust.
Quick
Why wait to get your latest campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start reaching more donors faster.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to learn more about your donors.
