About Date of Birth Append Services for Nonprofits
Data of birth appends can provide the information you need to connect deeply to your constituents.
What is a date of birth append?
A date of birth append involves pulling your constituents’ day, month, and year of birth from a public database of demographic information.
When using a birthdate appends services provider, you share any identifying information you have (such as a constituent’s name, postal address, and contact information), and they’ll locate that individual within a comprehensive database of demographic information, pull their date of birth, and provide it to your team.
For one, you’ll be able to build more comprehensive supporter profiles, empowering you to piece together who your supporters are. Beyond this, knowing supporters’ birthdays will allow you to send targeted communications, whether you’re simply wishing them a happy birthday or segmenting prospects into different age groups.
Why should my organization get date of birth appends?
Why should your organization waste resources on supporter communication that’s overgeneralized and doesn’t stand out to supporters? As part of a fundraising organization, you should do everything you can to tailor your messages. Your supporters’ data, including something as simple as their birthdays, can provide incredible insight into who your donors, volunteers, advocates, and other supporters are as individuals.
Knowing more about your supporters always results in more effective outreach and higher fundraising results.
A supporter’s birthdate is a unique data point because it implies many important demographic factors about them! While NPOInfo focuses exclusively on employer appends because of their directly ability to grow revenue through workplace giving, other providers in the space do offer date of birth appends.
How do you know if birthdate appends are right for your organization?
Before investing in date of birth appends, it’s important to think about how your organization will use them to push its mission forward.
Are you well-positioned to make good use of supporters’ birthdays? Do a quick check by answering these questions:
- Do you keep good data in other fields of your constituent records, such as names, phone numbers, and postal addresses?
- Does your marketing or fundraising department already make use of other demographic donor information, like wealth or residence data?
- Do you offer seasonal or special offers to your donors?
If these questions were easy to answer yes to, then date of birth appends could be incredibly helpful for your organization.
How can date of birth appends benefit your organization?
Knowing your supporters’ birthdays enables you to develop stronger relationships and deliver targeted, timely communications to them. Birthdate appends will make sure you have an accurate birthday for each of your supporters, so you can easily forge those deeper connections.
Here are some of the benefits you can expect from building comprehensive supporter profiles, complete with people’s birthdays:
Birthday Offers
When your organization is making an appeal, whether it’s a donation request or event invitation, sending the appeal around a donor’s birthday is a great way to make it feel special and increase conversions.
Voter Age Verification
Contacting potential voters can be expensive, especially during campaign seasons. Ensure your organization is efficiently using funds by only prioritizing messages to constituents of voting age based on your date of birth append data.
Segmentation
Different age groups respond to different types of outreach. Date of birth appends will enable you to segment supporters into different age groups, which will you room to experiment with the platform you reach out with or the message itself to ensure it resonates.
Personal Fundraisers
The birthday fundraiser has taken over social media, and this philanthropic trend has the power to amplify your cause to new prospects! Encourage your supporters to fundraise for your organization on their birthday.
How do different types of nonprofits use date of birth appends?
Birthdays are incredibly versatile data point to have. See some of the creative ways nonprofits leverage this information with the examples below!
Museums and Zoos
Visiting the local museum, gallery, zoo, or aquarium is a special treat, and so is purchasing a membership! Offering a special deal for a ticket or membership on a donor’s birthday is a great way to encourage them to visit and maybe even bring a friend.
Peer-to-Peer Fundraising
While nonprofit professionals love the recent trend of birthday fundraising, that doesn’t mean a social media fundraiser is the first thought in a constituent’s head on their special day. Identifying and promoting this option for them is often the nudge these supporters need.
Political Causes
Why spend valuable resources on campaign messaging that goes to someone who can’t vote? Political campaigns rely on date of birth appends to ensure that they’re focused on the potential voters that matter.
How do birthdate appends work?
Birthday appends are straightforward with the right provider, making it easy to build out supporter profiles with everyone’s birthdays. Providers who offer this service will take the constituent information you give them and match it against their comprehensive database to successfully identify supporters’ birthdays.
If you’re looking for other append services, consider partnering with NPOInfo for employer appends! These appends can help finetune your workplace and corporate giving plans.
