Expert Address Append Services for Nonprofits
Make up the lost donations you’ve missed from undelivered appeals with professional address appends from NPOInfo.
What is an address append?
Address appends refer to the process of identifying the most recent mailing address for an individual based on existing identifying information you’ve collected, such as their name, phone number, email address, and so on.
To use our mailing address append services, you send us the existing information you have stored for your supporters. Then, we match it against our premium database, helping to locate the most up-to-date postal address for each individual.
What is the value of an address append?
Delivering physical correspondence to your supporters is an incredibly efficient marketing strategy. Failing to have the correct mailing address on file will result in undeliverable mail, which wastes your team’s time and resources.
Do you know how much revenue your organization loses each year because fundraising appeals are never delivered? The impact that has goes beyond the lost donation revenue and the cost of postage and printing — it also impacts your mission.
USPS processed 36 million address changes last year. Chances are, some of your supporters moved, resulting in undelivered mail solicitations and lapsed donors.
Turn to NPOInfo for up-to-date postal addresses for your constituents. Through our expert postal appending services, we’ll ensure you’re sending solicitations to the right addresses.
Are address appends right for your organization?
It’s no surprise that most nonprofits still rely on direct mail. A fundraising appeal in the mail feels like a formal call to action, which resonates with donors.
Before diving into an address append, it’s important to evaluate whether your organization can expect effective results by pinpointing missing and outdated postal addresses.
If you’re unsure whether mailing address appending services will benefit you, ask yourself these questions:
- Does your organization raise money from mail-in donations?
- Do a majority of your donations come from U.S. donors?
- Has your organization run into problems with address format standardization that have impacted your deliverability?
If you answered yes to any of those questions, your organization could benefit greatly from NPOInfo’s address append services. If you’re still unsure, feel free to reach out to our team to assess the impact that this type of service can have on your organization.
What are the benefits of mailing address appending services?
Leveraging data appending services empowers you to expand your audience and ensure that you have accurate information for each of your supporters. A trusted expert will have direct access to a database, helping you verify and update mailing addresses quickly.
Here are some of the benefits you can expect from having a clean database filled with the most recent postal addresses for supporters:
Solicitations
Deliverability of fundraising solicitations is the essential first step to securing a donation. Without the appeal even arriving, you’ve lost before you’ve stepped onto the field. Postal appending ensures as many solicitation messages reach supporters as possible.
Targeted Segmentation
Do you want to contact donors in a specific geographic area or in areas that fit other demographic profiles? Those conversations have to begin with accurate address information.
Customized Campaigning
Knowing which of your donors are local helps your organization specifically reach out to those who can impact local politics and missions. Turn to address appending services to identify which constituents can make a difference at the polls or on your local cause.
Personable Outreach
Direct mail is still one of the most impactful ways to connect with supporters. Whether you’re asking for a donation, promoting a volunteer opportunity, or simply sending out your monthly newsletter, direct mail is a reliable channel. In a digital-first world, sending direct mail communicates that your organization took the time to create outreach specifically for the recipient.
Diverse Marketing Methods
The most successful campaigns are comprised of multiple marketing channels. Make sure direct mail is thrown into the mix by using an address append to fill in any missing or outdated postal addresses in your CRM.
Easily-Acquired Information
Asking for mailing information is a standard question to include on landing pages like your donation or volunteer form. Or, if you already have other information about your supporters (such as their name, region, or phone number), you can usually determine their postal address using an address append without reaching out to them again to ask for it.
How do different types of nonprofits use address appends?
Having an accurate postal address on file for each supporter opens the world to a range of benefits for different organizations. Here’s how an address append might impact your specific organization.
Advocacy Groups
Amplifying your advocacy efforts through the right channels can lead to a campaign’s eventual success at the polls. Campaigners for political causes use address appends to identify supporters in the areas that matter to them.
Associations
National associations need to stay in touch with members or risk their membership lapsing. Address appends provide a critical opportunity for associations to get the latest news out to their members and keep them engaged in the organization.
Nonprofits
Direct mail fundraising is a long-standing tradition for nonprofits across industries, from health-related causes to environment, culture, and beyond. A well-crafted fundraising letter can earn its postage and printing costs back with one donation, so use an address append for accurate addresses.
Schools
After students leave an institution, they lose some part of their connection by not regularly visiting campus. Staying in touch via magazines and newsletters after graduation is the only way to ensure the lifelong connections schools and students want.
How do postal appending services work?
If you’re looking to strengthen your CRM’s data, the process is incredibly simple with our postal appending services. You simply provide any of your constituents’ information that you do have. Then, we match what you gave us against our comprehensive database of up-to-date postal addresses. We conduct several automated scans and manual checks to make sure the information we give you is accurate.
If your needs extend beyond postal address appends, we also offer plenty of other data appending services like employer appending, email appending, phone number appending, and date of birth appending. That way, we can fill in any information that’s missing or outdated within your CRM all at once.
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations do not have all of this information on hand for all constituents, but providing as much information as possible helps with our address identification and accuracy ratings for your address appends!
Outputs
What We Send Back to You
- Found flag*
- Mailing address
- Accuracy rating**
*This flag indicates whether we believe we found the supporter’s address.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her address based on the information your organization provided to us.
Address Appends FAQs
What sources does NPOInfo use for address information?
As part of our address appending services, NPOInfo uses multiple sources for finding addresses. Primarily, we provide National Change of Address screenings through USPS. This service discovers any addresses that have been changed within the past 48 months.
Does NPOInfo provide addresses in a standard format?
Yes, we provide standardized postal addresses that meet the USPS’s requirements for bulk mailing rates. Any information we provide through an address append will be easily added to your database.
What is an accuracy rating? How should I interpret it?
You will receive an accuracy rating with your address append results. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one. Many factors can influence an accuracy rating, including how unique the supporter’s information is, how much data was provided for the individual, and even the frequency of updates to the data sources we used to identify the person’s address.
What should I do with my address append results?
This is a great question to discuss with NPOInfo’s team members! You can also take a look at our blog for ideas. At a minimum, we recommend you update your CRM, provide updates to your fundraising team, and identify top opportunities you haven’t been able to act on previously once we give you your address append results.
Why should my nonprofit use postal appending services?
Address appends can transform your outreach and help you send targeted communications to all sorts of supporters. With more mail appeals successfully delivered, you’ll maximize your support base. What’s more, by relying on professional postal appending services, you’ll make your database as complete and accurate as possible since we use several methods to match the supporter data you give us to the most accurate postal addresses available for them.
Trust NPOInfo with your address appends
We’re committed to giving you the best possible mailing address appending services for organizations possible! That way, you can successfully communicate with your donors, volunteers, and any other supporters.
Accurate
We guarantee a high degree of accuracy in our address append results, ensuring your fundraising initiatives are built on data you can trust.
Quick
Why wait to get your latest campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start reaching more donors through direct mail faster.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to connect with your supporters.
