Professional Address Append Services for Nonprofits
Make up the lost donations you’ve missed from undelivered appeals with expert address appends from NPOInfo.
What is an address append?
Address appends refer to the process of identifying the most recent mailing address for an individual based on existing identifying information, such as their name, phone number, email addresses, and so on.
To use our mailing address appending services, you simply send us the existing information you have stored for your supporters. Then, we match it against our premium database, helping to locate the most up-to-date postal address for each individual.
What is the value of an address append?
Direct mail refers to delivering physical correspondence to your supporters via postal services. It’s an incredibly efficient marketing strategy, and failing to have the correct mailing address on file will result in undeliverable mail, which wastes your team’s time and resources.
Do you know how much revenue your organization loses each year because fundraising appeals are never delivered? The impact it has goes beyond the lost donation revenue and the cost of postage and printing — it also impacts your mission over time.
Around 12% of people change their mailing address every year as they move. The implications of missing 12% of your mail-prompted donations each year are huge.
Turn to NPOInfo for up-to-date addresses for your constituents. Through expert postal appending services, we’ll ensure the deliverability of your solicitations. Our detailed address information will also provide valuable opportunities for messaging customization that weren’t possible before.
Are postal appends right for your organization?
Most nonprofits still rely on direct mail, and it’s no surprise. A fundraising appeal in the mail feels like a formal call to action, which resonates with donors.
Before diving into an address append, it’s important to evaluate whether your organization can expect effective results by pinpointing missing and outdated postal addresses.
If you’re unsure whether mailing address appending services will benefit you, these questions can give you the answer:
- Does your organization fundraise significantly from mail-in donations?
- Do a majority of your donations come from U.S. donors?
- Has your organization run into problems with address format standardization that have impacted your deliverability?
Organizations that answered yes could benefit greatly from NPOInfo’s address appends. If you’re still unsure, feel free to reach out to our team to assess the impact that this type of service can have on your organization.
What are the benefits of mailing address appending services?
Leveraging data appending services empowers you to expand your audience and ensure that you have accurate information for each of your supporters. A trusted expert will have direct access to a database, helping you verify and update mailing addresses quickly.
Here are some of the benefits you can expect from having a clean database filled with the most recent postal addresses for supporters:
Solicitations
Deliverability of fundraising solicitations is the essential first step to securing a donation. Without the appeal even arriving, you’ve lost before you’ve stepped onto the field. Postal appending ensures as many solicitation messages reach supporters as possible.
Targeted Segmentation
Do you want to contact donors in a specific geographic area or in areas that fit other demographic profiles? Those conversations have to begin with accurate address information.
Customized Campaigning
Knowing which of your donors are local helps your organization specifically reach out to those who can impact local politics and missions. Turn to address appends to identify which constituents can make a difference at the polls or on your local cause.
Personable Outreach
Direct mail is still one of the most impactful ways to connect with supporters. Whether you’re asking for a donation, promoting a volunteer opportunity, or simply sending out your monthly newsletter, direct mail is an effective way to do so. In a digital-first world, sending direct mail communicates that your organization took the time to create and send outreach specifically for the recipient.
Diverse Marketing Methods
The most successful campaigns are comprised of multiple marketing channels. Make sure direct mail is thrown into the mix by using an address append to fill in any missing or outdated postal addresses in your CRM.
Easily-Acquired Information
Asking for mailing information is a standard question to include on landing pages like your donation or volunteer form. Or, if you already have other information about your supporters (such as their name, region, or phone number), you can usually determine their postal address using an address append without reaching out to them again to ask for it.
How do different types of nonprofits use address appends?
Having an accurate postal address on file for each supporter opens the world to a range of benefits for different organizations. Here’s how a postal append might impact your specific organization.
Advocacy Groups
Amplifying your advocacy efforts through the right channelscan be the difference that leads to a campaign’s eventual success at the polls. Campaigners for political causes use address appends to identify supporters in the places that matter to them.
Associations
National associations need to stay in touch with members or risk their membership lapsing. Address appends provide a critical opportunity for associations to get the latest news out to their members and keep them engaged in the organization.
Schools
After students leave the institution, they lose some part of their connection by not being on campus or in the building. Staying in touch via magazines and newsletters after then is the only way to ensure the lifelong connections schools and students want.
Nonprofits
Direct mail fundraising is nothing new to nonprofits across industries, from health-related causes to education, environment, culture, and beyond. A well-crafted fundraising letter can earn its postage and printing costs back with one donation, so make sure you have accurate addresses with a postal append.
How do postal appends work?
If you’re looking to strengthen your CRM’s data, the process is incredibly simple with our postal appending services. You simply provide any of your constituents’ information that you do have. Then, we match what you gave us against our comprehensive database of up-to-date postal addresses. We conduct several automated scans and manual checks to make sure the information we give you is accurate.
If your needs extend beyond postal appends, we also offer plenty of other data appending services like employer appending, email appending, phone number appending, and date of birth appending. That way, we can fill in any information that’s missing or outdated within your CRM all at once.
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations do not have all of this information for all their supporters, but providing as much information as possible helps with our address identification and accuracy ratings for your address append!
Outputs
What We Send Back to You
- Found flag*
- Mailing address
- Accuracy rating**
*This flag indicates whether we believe we found the donor’s address.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her address based on the information your organization provided to us.
Phone Number Appends FAQs
What sources does NPOInfo use for address information?
NPOInfo uses a number of sources for addresses for postal appends. Primarily, we provide National Change of Address screenings through USPS. This service discovers any addresses that have been changed in the most recent 48-month period.
Does NPOInfo provide addresses in a standard format?
Yes, we provide standardized postal addresses that meet the USPS’s requirements for bulk mailing rates. Any information we provide through an address append will be easily added to your database.
What is an accuracy rating? How should I interpret it?
You will receive an accuracy rating with your address append results. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one. There are many factors that can influence an accuracy rating, including how unique the donor’s information is, how much data was provided for the donor, and even the frequency of updates to the data sources we used to identify the donor’s address.
What should I do with my address append results?
This is a great question to discuss with NPOInfo’s team members! You can also take a look at our blog for ideas. At a minimum, we recommend you update your CRM, provide updates to your fundraising team, and identify top opportunities you haven’t been able to act on previously once we give you your address append results.
Why should my nonprofit use postal appending services?
Address appends can transform your outreach and help you send targeted communications to all sorts of supporters. With higher mailings successfully delivered, you’ll maximize your support base. What’s more, by relying on professional postal appending services, you’ll make your database as complete and accurate as possible since we use several methods to match the supporter data you give us to the most accurate postal addresses available for them.
Trust NPOInfo with your address appends
We’re committed to giving you the best possible mailing address appending services for organizations possible! That way, you can successfully communicate with your donors, volunteers, and any other supporters.
Accurate
We guarantee a high degree of accuracy in our results, ensuring your fundraising initiatives are built on data you can trust.
Quick
Why wait to get your latest campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start reaching more donors faster.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to learn more about your donors.
