It’s no surprise that most nonprofits still rely on direct mail. A fundraising appeal in the mail feels like a formal call to action, which resonates with donors.
Before diving into an address append, it’s important to evaluate whether your organization can expect effective results by pinpointing missing and outdated postal addresses.
If you’re unsure whether mailing address appending services will benefit you, ask yourself these questions:
- Does your organization raise money from mail-in donations?
- Do a majority of your donations come from U.S. donors?
- Has your organization run into problems with address format standardization that have impacted your deliverability?
If you answered yes to any of those questions, your organization could benefit greatly from NPOInfo’s address append services. If you’re still unsure, feel free to reach out to our team to assess the impact that this type of service can have on your organization.