Most nonprofits still rely on direct mail, and it’s no surprise. A fundraising appeal in the mail feels like a formal call to action, which resonates with donors.
Before diving into an address append, it’s important to evaluate whether your organization can expect effective results by pinpointing missing and outdated postal addresses.
If you’re unsure whether mailing address appending services will benefit you, these questions can give you the answer:
- Does your organization fundraise significantly from mail-in donations?
- Do a majority of your donations come from U.S. donors?
- Has your organization run into problems with address format standardization that have impacted your deliverability?
Organizations that answered yes could benefit greatly from NPOInfo’s address appends. If you’re still unsure, feel free to reach out to our team to assess the impact that this type of service can have on your organization.