Address Appends
Make up the lost donations you’ve missed from undelivered appeals with NPOInfo address appends.
What is the value of address appends?
Do you know how much revenue your organization loses each year because fundraising appeals are never delivered? It’s more than the lost donation revenue and the cost of postage and printing — it’s also the impact to your mission over time.
More than 10% of mailing addresses are outdated each year as donors move. The implications of missing 10% of your mail-prompted donations each year are huge.
Turn to NPOInfo for up-to-date addresses for your constituents. We’ll ensure deliverability of your solicitations, and our detailed address information will also provide valuable opportunities for messaging customization that weren’t possible before.
How do you know if address appends are right for your organization?
Most nonprofits still rely on direct mail, and it’s no surprise. A fundraising appeal in the mail feels like a formal call to action, which resonates with donors.
Before diving into an address append, it’s important to evaluate whether your organization can expect high accuracy of results. These questions can give you the answer:
- Does your organization fundraise significantly from mail-in donations?
- Do a majority of your donations come from US donors?
- Has your organization run into problems with address format standardization that have impacted your deliverability?
Organizations that answered yes could benefit greatly from NPOInfo address appends.
How can address appends benefit your organization?
Solicitations
Deliverability of fundraising solicitations is the essential first step to securing a donation. Without the appeal even arriving, you’ve lost before you’ve stepped onto the field.
Segmentation
Do you want to contact donors in a specific geographic area, or in areas that fit other demographic profiles? Those conversations have to begin with accurate address information.
Campaigning
Knowing which of your donors are local helps your organization specifically reach out to those who can impact local politics. Employ address appends to identify which constituents can make a difference at the polls.
How do different types of nonprofits use address appends?
There are fewer data points more impactful than address, and these examples prove it!
Campaigns
Focusing your campaigning in the right places can be the difference that leads to a campaign’s eventual success at the polls. Campaigners for political causes use address appends to identify supporters in the places that matter to them.
Associations
National associations need to stay in touch with members or risk their membership lapsing. Address appends provide a critical opportunity for associations to get the latest news out to their members and keep them engaged in the organization.
Schools
After students leave the institution, they lose some part of their connection by not being on campus or in the building. Staying in touch via magazines and newsletters after then is the only way to ensure the lifelong connections schools and students want.
Nonprofits
Direct mail fundraising is nothing new to nonprofits across industries, from health related causes to education, environment, culture, and beyond. A well-crafted fundraising letter can earn its postage and printing costs back with one donation.
How do address appends work?
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations do not have all of this information for all their donors, but providing as much information as possible helps with our address identification and accuracy ratings!
Outputs
What We Send Back to You
- Found flag*
- Mailing address
- Accuracy rating**
*This flag indicates whether we believe we found the donor’s address.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her address based on the information your organization provided to us.
Phone Number Appends FAQs
What sources does NPOInfo use for address information?
NPOInfo uses a number of sources for addresses. Primarily, we provide National Change of Address screenings through USPS. This service discovers any addresses that have been changed in the most recent 48 month period.
Does NPOInfo provide addresses in a standrd format?
Yes, we provide standardized addresses that meet the USPS’s requirements for bulk mailing rates.
What is an accuracy rating? How should I interpret it?
You will receive an accuracy rating with your address append results. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one. There are many factors that can influence an accuracy rating, including how unique the donor’s information is, how much data was provided for the donor, and even the frequency of updates to the data sources we used to identify the donor’s address.
What should I do with my address number append results?
This is a great question to discuss with NPOInfo team members! You can also take a look at our blog for ideas. At a minimum, we recommend you update your CRM, provide updates to your fundraising team, and identify top opportunities you haven’t been able to reach out to before.
Trust NPOInfo with your address appends
Accurate
We guarantee a high degree of accuracy in our results, ensuring your fundraising initiatives are built on data you can trust.
Quick
Why wait to get your latest campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start reaching more donors faster.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to learn more about your donors.
