Date of Birth Appends
NPOInfo can provide the information you need to connect deeply to your constituents.
Why should my organization get date of birth appends?
Why should your organization waste resources on donor communication that isn’t received well — or at all? You need to focus in on the few data points that go a long way toward tailoring your messaging.
Knowing more about your donors always results in more effective donor communication and higher fundraising results.
A donor’s birthdate is a unique data point because it implies many important demographic factors about your donor! NPOInfo is able to collect date of birth for your donors with only a few other pieces of information.
How do you know if birthdate appends are right for your organization?
Before investing in date of birth appends, it’s important to think about how your organization will use them.
Are you well positioned to make good use of DoB? Do a quick check by answering these questions:
- Do you keep good data in other fields of your constituent records?
- Does your marketing or fundraising department already make use of other demographic donor information, like wealth or residence data?
- Do you offer seasonal or special offers to your donors?
If these questions were easy to answer yes to, then date of birth appends could be great for your organization.
How can DoB appends benefit your organization?
Birthday Offers
When your organization is making an appeal, whether a request to donate or an invitation to an event, sending the appeal around a donor’s birthday is a great way to make it feel special and increase conversions.
Voter Age Verification
Contacting potential voters can be expensive, especially during campaign seasons. Ensure your organization is making an efficient use of funds by only prioritizing messages to constituents of voting age.
Personal Fundraisers
The birthday fundraiser has taken over social media, and we’re so glad about this pholanthropic trend! Encourage your donors to fundraise for your organization on their birthday.
How do different types of nonprofits use date of birth appends?
Birthdate is a highly flexible data point. See some of our more creative nonprofit examples below!
Museums and Zoos
Visiting the local museum, gallery, zoo, or aquarium is a special treat, and so it purchasing a membership! Offering a special deal for a ticket or membership on a donor’s birthday is a great way to encourage them to visit — and bring a friend.
Peer-to-Peer Fundraising
We’re loving the recent trend of birthday fundraising. But that doesn’t mean a social media fundraiser is the first thought in a constituent’s head on their special day. Identifying thos option for them is the nudge these supporters need.
Political Causes
Why spend valuable resources on campaign messaging that goes to someone who can’t vote? Political campaigns rely on date of birth appends to ensure that they’re focused on the potential voters that matter.
How do birthdate appends work?
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations do not have all of this information for all their donors, but providing as much information as possible helps with our birthdate identification and accuracy ratings!
Outputs
What We Send Back to You
- Found flag*
- Month of birth
- Year of birth
- Accuracy rating**
*This flag indicates whether we believe we found the donor’s phone number.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her phone number based on the information your organization provided to us.
Date of Birth Appends FAQs
Can NPOInfo provide other demographic information, too?
While date of birth is our speciality, we know that other demographic data can be just as important to nonprofits. Ask us about other opportunities for appends your organization is looking for. We’ll help you determine if NPOInfo is the right fit, or if one of our awesome partners would be best for your project.
What is an accuracy rating? How should I interpret it?
You will receive an accuracy rating with your birthdate append results. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one. There are many factors that can influence an accuracy rating, including how unique the donor’s information is, how much data was provided for the donor, and even the frequency of updates to the data sources we used to identify the donor’s date of birth.
How accurate will my results be?
NPOInfo has found a 40-70% match rate for date of birth appends. That’s a high in the industry!
What should I do with my date of birth append results?
This is a great question to discuss with NPOInfo team members! You can also take a look at our blog for ideas. At a minimum, we recommend you update your CRM, provide updates to your marketing team, and get creative with your birthday-specific fundraisers.
Trust NPOInfo with your birthday appends
Accurate
We guarantee a high degree of accuracy in our results, ensuring your fundraising initiatives are built on data you can trust.
Quick
Why wait to get your latest campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start reaching more donors faster.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to learn more about your donors.
