Professional Date of Birth Append Services for Nonprofits
NPOInfo can provide the information you need to connect deeply to your constituents with our expert date of birth appending services.
What is a date of birth append?
A date of birth append involves pulling your constituents’ day, month, and year of birth from a public database of demographic information.
When using a birthdate appends services provider, you share any identifying information you have (such as a constituent’s name, postal address, and contact information), and they’ll locate that individual within a comprehensive database of demographic information, pull their date of birth, and provide it to your team.
For one, you’ll be able to build more comprehensive supporter profiles, empowering you to piece together who your supporters are. Beyond this, knowing supporters’ birthdays will allow you to send targeted communications, whether you’re simply wishing them a happy birthday or segmenting prospects into different age groups.
Why should my organization get date of birth appends?
Why should your organization waste resources on supporter communication that’s overgeneralized and doesn’t stand out to supporters? As part of a fundraising organization, you should do everything you can to tailor your messages. Your supporters’ data, including something as simple as their birthdays, can provide incredible insight into who your donors, volunteers, advocates, and other supporters are as individuals.
Knowing more about your supporters always results in more effective outreach and higher fundraising results.
A supporter’s birthdate is a unique data point because it implies many important demographic factors about them! Through our date of birth appending services, NPOInfo is able to collect dates of birth for your supporters with only a few other pieces of information.
How do you know if birthdate appends are right for your organization?
Before investing in date of birth appends, it’s important to think about how your organization will use them to push its mission forward.
Are you well-positioned to make good use of supporters’ birthdays? Do a quick check by answering these questions:
- Do you keep good data in other fields of your constituent records, such as names, phone numbers, and postal addresses?
- Does your marketing or fundraising department already make use of other demographic donor information, like wealth or residence data?
- Do you offer seasonal or special offers to your donors?
If these questions were easy to answer yes to, then date of birth appends could be incredibly helpful for your organization.
How can date of birth appends benefit your organization?
Knowing your supporters’ birthdays enables you to develop stronger relationships and deliver targeted, timely communications to them. Birthdate appends will make sure you have an accurate birthday for each of your supporters, so you can easily forge those deeper connections.
Here are some of the benefits you can expect from building comprehensive supporter profiles, complete with people’s birthdays:
Birthday Offers
When your organization is making an appeal, whether it’s a donation request or event invitation, sending the appeal around a donor’s birthday is a great way to make it feel special and increase conversions.
Voter Age Verification
Contacting potential voters can be expensive, especially during campaign seasons. Ensure your organization is efficiently using funds by only prioritizing messages to constituents of voting age based on your date of birth append data.
Segmentation
Different age groups respond to different types of outreach. Date of birth appends will enable you to segment supporters into different age groups, which will you room to experiment with the platform you reach out with or the message itself to ensure it resonates.
Personal Fundraisers
The birthday fundraiser has taken over social media, and this philanthropic trend has the power to amplify your cause to new prospects! Encourage your supporters to fundraise for your organization on their birthday.
How do different types of nonprofits use date of birth appends?
Birthdays are incredibly versatile data point to have. See some of the creative ways nonprofits leverage this information with the examples below!
Museums and Zoos
Visiting the local museum, gallery, zoo, or aquarium is a special treat, and so is purchasing a membership! Offering a special deal for a ticket or membership on a donor’s birthday is a great way to encourage them to visit and maybe even bring a friend.
Peer-to-Peer Fundraising
While nonprofit professionals love the recent trend of birthday fundraising, that doesn’t mean a social media fundraiser is the first thought in a constituent’s head on their special day. Identifying and promoting this option for them is often the nudge these supporters need.
Political Causes
Why spend valuable resources on campaign messaging that goes to someone who can’t vote? Political campaigns rely on date of birth appends to ensure that they’re focused on the potential voters that matter.
How do birthdate appends work?
Birthday appends are straightforward with the right provider, making it easy to build out supporter profiles with everyone’s birthdays. Team up with NPOInfo and provide us with the data points we request. Then, we’ll take the information you give us and match it against our comprehensive database to successfully identify your supporters’ birthdays.
We’ll conduct several checks to verify the information we give you is correct. If you’d like other data appended, that’s a great conversation to have with our team! We offer plenty of data appending services, including employer, postal address, email, and phone number appending. That way, we can fill in any missing information or update inaccurate data in your CRM all at once.
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations don’t have all of this information for all their supporters, but providing as much information as possible helps with our birthdate identification and accuracy ratings!
Outputs
What We Send Back to You
- Found flag*
- Month of birth
- Year of birth
- Accuracy rating**
*This flag indicates whether we believe we found the supporter’s birthday during our date of birth append.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her birthdate based on the information your organization provided to us.
Date of Birth Appends FAQs
Can NPOInfo provide other demographic information, too?
While date of birth appends is one of our specialties, we know that other demographic data can be just as important to nonprofits. Ask us about the other data-driven services your organization is looking for. We currently offer a range of data append services, including employer, email, phone number, address, and date of birth appending. During our conversation, we’ll help you determine if NPOInfo is the right fit or if one of our awesome partners would be best for your project.
How does NPOInfo calculate its accuracy rating for date of birth appends?
You will receive an accuracy rating with your birthdate append results. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one. There are many factors that can influence an accuracy rating, including how unique the supporter’s information is, how much data was provided for the individual, and even the frequency of updates to the data sources we used to identify their date of birth.
How accurate with my birthdate append results be?
NPOInfo has found a 40-70% match rate for date of birth appends. Compared to other data append providers, that level of accuracy is high for the industry!
What should I do with my date of birth append results?
This is a great question to discuss with NPOInfo team members! You can also take a look at our blog for ideas. At a minimum, we recommend you update your CRM, provide updates to your marketing team, and get creative with your birthday-specific outreach.
How can I get a quote for the data I need appended?
Simply visit our request a quote page and fill out the form! We’ll ask you some basic questions, like the types of appends you need and how many constituents for whom you’d like to append data. From there, we’ll formulate your custom quote and get back to you within 2 business days.
Trust NPOInfo with your birthday appends
Accurate
We guarantee a high degree of accuracy in our birthdate append results, ensuring your fundraising initiatives are built on data you can trust.
Quick
Why wait to get your latest campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start delivering targeted communications based on the birthdates we provide you.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to learn more about your supporters through our thorough birthdate appending process.
