Professional Email Append Services for Nonprofits
Reduce your bounce rate and successfully deliver more emails to supporters with professional email appends!
What is an email append?
Email appending is a marketing practice that involves taking existing customer data and comparing it to an external database to find updated email addresses for individuals.
Professional email appending service providers like NPOInfo have access to their own databases of information. You provide identifying information (such as names, postal addresses, and phone numbers) for your contacts. Then, the provider will match that information to the details they have and return your updated file with any email addresses they found.
Why should you append emails?
Is an email append right for your organization?
Organizations that want to create meaningful online communication are the best fit for email appends.
Supporter communication takes many forms. To determine if your goals are best met through email, ask the following:
- Does your organization have an online fundraising page you want to direct donors to easily and quickly?
- Is one of your cultivation strategies to keep supporters up to date on your organization’s latest initiatives?
- Are most of your donors the age that checks their email inbox regularly?
If you answered yes to these questions, our email append services could be right for you!
How can an email append benefit your organization?
At the very least, you’ll increase your deliverability rates by verifying supporters’ email addresses. When you get creative, you can tap into new marketing strategies and engage your supporters in diverse ways. Let’s take a look at some ideas for leveraging your appended data.
Online Giving
Sending links to your online giving campaigns directly to potential donors’ inboxes is a great way to encourage donations.
Newsletters
Email is the single most cost-efficient method of sharing your organization’s latest news and updates with constituents.
Surveys
Do you value your donors’ feedback? Email surveys are much quicker, easier, and efficient than direct mail or phone surveys.
How do different types of nonprofits use email appends?
Email appends can be valuable for a wide range of fundraising organizations! Check out some examples below.
Green Nonprofits
An environmental organization’s actions should align with its mission to maintain the trust of donors with the same passion. Email communication is greener than direct mail, so these organizations prioritize it!
Schools
After students graduate, many of them stop checking their institutional email addresses. That means email appends are essential to keep schools in touch with their alumni as they spread out across the globe.
Associations
Especially for a geographically diverse membership base, the best way to contact an association’s supporters is email. Email appends ensure associations never let someone lapse because they stopped getting updates.
Cultural Organizations
Museums, zoos, aquariums, and other cultural organizations rely on membership fees and ticket revenue to fund programs and exhibits. These organizations need to send a steady stream of event updates to keep visitors coming!
How do email append services work?
Our data appending services make the email append process stress-free! We’ll help you build robust profiles for your contacts by filling gaps in supporters’ details.
You simply send us any identifying information you have for constituents (such as their names, past email addresses, and employer details). Then, we’ll search our database, match each individual to their current email address, and conduct manual checks to verify we’ve found the right contact information.
We’ll return your file with the appended data, so you can reconnect with your supporters. And if your data needs extend beyond email appends, we’ve got you covered! We also offer employer appending, phone number appending, date of birth appending, and postal address appending.
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations do not have all of this information for every supporter in their contact list. Simply provide as much information as possible to help with our email address identification and accuracy ratings!
Outputs
What We Send Back to You
- Found flag*
- Email address
- Accuracy rating**
*This flag indicates whether we believe we found the individual’s email address.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her email address based on the information your organization provided to us.
Email Appends FAQs
How does NPOInfo ensure the appended email addresses are accurate?
We have a complex verification process for email appends! It involves automated scans and manual checks by the NPOInfo team. Because of that multi-step process, we ensure that we’re reporting only active, deliverable email addresses back to your team.
How much data can I send for an email append? Do I need to clear out extra columns in my file first?
Send us what you have! There’s no need to delete extra information from your data file before we conduct an email append. We will simply add a column for the new email address and return your file otherwise exactly as you sent it to us.
How accurate is email appending?
You will receive an accuracy rating with your email append results. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one. Many factors can influence this rating, including how unique the supporter’s information is, how much data was provided for them, and even the frequency of updates to the data sources we used to identify the individual’s email address.
Does NPOInfo supply reverse email appends?
Reverse email appends are appends in which you provide an email address, and we supplement that record with additional data points, such as a name, ZIP code, or phone number. NPOInfo does not provide this service at this time. However, we have many great partners who would be fantastic providers for your organization! Get in touch, and we’ll connect you to the best fit for your organization.
What should I do with my email append results?
This is a great question to discuss with NPOInfo team members! You can also take a look at our blog for ideas on what to do with your email append results. At a minimum, we recommend you update your CRM, provide updates to your marketing team, and identify any individuals who you’ve been unable to reach via email.
Trust NPOInfo’s email append services
Accurate
We guarantee a high degree of accuracy in your email append results, ensuring your marketing outreach is built on data you can trust.
Quick
Why wait to get your latest marketing campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start connecting with supporters via email faster.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can stay in contact with your donors, volunteers, and any other supporters.
