Email Appends
Increase your fundraising effectiveness with NPOInfo email appends.
Why take the leap into email appending?
With almost 15% of fundraising coming through online sources, the quickest and easiest path to an online donation comes from an email solicitation.
That’s why organizations should maintain up-to-date email addresses for their constituents!
NPOInfo provides highly accurate email appends for fundraising organizations. With just a short list of data points, we can identify the most recent email address for your donors.
How do you know if email appends are right for your organization?
Organizations that want to commit to meaningful online communication with donors are the best fits for email appends.
Donor communication takes many forms. To determine if your goals are best met through email, ask the following:
- Does your organization have an online fundraising page you want to direct donors to easily and quickly?
- Is one of your goals to strengthen constituent relationships by keeping your donors up to date on your organization’s latest initiatives?
- Are most of your donors the age that will check their email inbox regularly?
If you answered yes to these questions, NPOInfo email appends could be right for you!
How can email appends benefit your organization?
Online Giving
Sending links to your online giving campaigns directly to potential donors’ inboxes is a great way to encourage conversions.
Newsletters
Email is the single most cost-efficient method of sharing your organization’s latest news and updates with constituents.
Surveys
Do you value your donors’ feedback? Email surveys are much quicker, easier, and efficient than direct mail or phone surveys.
How do different types of nonprofits use email appends?
Email appends can be great for a wide range of fundraising organizations! Check out some examples below.
Green Nonprofits
The mission of an environmental organization must align with its methods to maintain the trust of donors with the same passion. Email communication is greener than direct mail, so these organizations prioritize it!
Schools
After students graduate, many of them stop checking their institutional email address. That means email appends are essential to keep schools in touch with their alumni as they spread out across the globe.
Associations
Especially for a geographically diverse membership base, the best way to contact an association’s supporters is email. Email appends ensure associations never let someone lapse because they stopped getting updates.
Cultural Institutions
Museums, zoos, aquariums, and other cultural organizations rely on membership fees and ticket revenue to fund essential programs and exhibits. These organizations need to maintain a steady stream of new event updates to keep visitors coming!
How do email appends work?
Inputs
What You Provide to Us
- Unique ID number
- Name (either in a single field or multiple fields)
- Mailing address (home, business, or both)
- Region (state, city, and country)
- Email address(es)
- Phone number(s)
- College or university
- Class year and major / degree
- Last gift amount
- Date of last donation
- Date the entry was last updated (if known)
Most organizations do not have all of this information for all their donors, but providing as much information as possible helps with our employer identification and accuracy ratings!
Outputs
What We Send Back to You
- Found flag*
- Email address
- Accuracy rating**
*This flag indicates whether we believe we found the donor’s email address.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her email address based on the information your organization provided to us.
Email Appends FAQs
How does NPOInfo ensure the email addresses provided are accurate?
The verification process we employ is complex! It involves automated scans and manual checks by the NPOInfo team. Because of that multi-step process, we ensure that we’re reporting only active, deliverable email addresses back to your team.
How much data can I send for email appending? Do I need to clear out extra columns from my donor data exports before sending to NPOInfo?
Send us what you have! There is no need to go through a complex process of deleting information from your data fle. We will simply add a column for the new email address and return your fle otherwise exactly as you sent it to us.
What is an accuracy rating? How should I interpret it?
You will receive an accuracy rating with your email append results. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one. There are many factors that can influence an accuracy rating, including how unique the donor’s information is, how much data was provided for the donor, and even the frequency of updates to the data sources we used to identify the donor’s email address.
Can NPOInfo supply "reverse" email appends?
“Reverse” email appends are appends in which you provide an email address and we supplement that record with additional data points, such as ZIP code or phone number. NPOInfo does not provide this service at the current time. However, we have many great partners who would be fantastic providers for your organization! Get in touch, and we’ll connect you to the best fit for your organization.
What should I do with my email append results?
This is a great question to discuss with NPOInfo team members! You can also take a look at our blog for ideas. At a minimum, we recommend you update your CRM, provide updates to your marketing team, and identify top opportunities you haven’t been able to reach out to before.
Trust NPOInfo with your email appends
Accurate
We guarantee a high degree of accuracy in our results, ensuring your fundraising initiatives are built on data you can trust.
Quick
Why wait to get your latest campaign off the ground? With speedy turnarounds, NPOInfo enables your team to start reaching more donors faster.
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to learn more about your donors.
