Quality Employer Append Services
Understand where your donors work! Employment data provides opportunities to engage donors through their workplace giving programs.
What are employer appends?
Employer appends are a specific data appending service in which organizations seek employment information for their supporters. In most cases, this means locating an employer name for each constituent.
Appending this information allows a nonprofit or university to develop comprehensive donor profiles that allow you to tap into corporate giving opportunities and segmentation projects.
NPO Info uses proprietary screening and identification methods to locate employment information for your supporters.
Why invest in employer appending?
Even though more than 18 million individuals work for companies with matching gift programs, $4-7 billion in potential matching gift revenue goes unclaimed every year, according to corporate giving research.
That’s because 78% of match-eligible donors don’t know that their employer will match their donations!
NPO Info employer appends can close this gap. You provide a few key data points about your donors, and in as many cases as possible, we provide the name of their employer.
Let NPO Info empower your nonprofit with the data you need to develop a full workplace and corporate giving strategy.
Are employer appends right for your nonprofit or school?
Any organization can benefit from employer appends. However, institutions that will see the highest append rates and the most accurate results are those that maintain a high standard of alumni data hygiene.
To determine if your fundraising organization can expect a high level of accuracy from an employer append, ask the following questions:
- Do you have up-to-date email addresses for constituents?
- Do you have up-to-date mailing addresses?
- Do you have current phone numbers for your supporters?
If you answered yes to all or some of these questions, NPO Info can likely return a higher accuracy rate in your employer append results!
How can employer appends benefit your fundraising?
NPO Info’s data appending services will empower you to pinpoint various corporate giving opportunities your team might be overlooking by filling in employment gaps in your database. Our trusted experts have direct access to an employment database that allows us to append this information, helping you verify and update employment data quickly.
Here are some of the benefits you can expect from creating comprehensive constituent profiles, complete with the most recent employer data for your supporter:
Matching Gifts
Connect your alumni with the corporate matching gift programs they’re eligible for, and take advantage of the extra revenue from those programs.
Sponsorships
When reaching out based on data from an employer append, point to your existing connection through your alumni donors. Companies will be more willing to sponsor your next event!
Corporate Fundraisers
Companies that are already connected to you through your alumni are more likely to partner with you for full-scale corporate fundraisers and other types of partnerships.
Volunteer Grants
Appending employer data can help you find companies that will donate on behalf of their employees who volunteer with your school.
How do employer appends work?
If you’re looking to strengthen donor profiles by filling in their missing employment data, the process is incredibly simple with our employer appending services.
Simply provide us with any identifying information you have for your alumni, such as their names or contact information. Then, we search our database, match them to their employment data, and conduct checks to verify that we’ve identified the right individual and their most recent employer.
As soon as we return your results, you can then determine a plan internally to follow up on any corporate giving opportunities, whether you’re searching for sponsors, growing your matching gift revenue, or pursuing volunteer grants.
Inputs
What You Provide to Us
- Unique ID number
- First name
- Last name
- Maiden name (if applicable)
- Mailing address (home, business, or both)
- City
- State
- Zip code
- Email address(es)
- Phone number(s)
- College or university
- Graduation year
- Major / degree
Many organizations do not have all of this information on hand for all constituents, but providing as much information as possible helps with our employer identification and accuracy ratings!
Outputs
What We Send Back to You
- Found flag*
- Employer name
- Job title (when possible)
- Accuracy rating**
- Analysis/scoring key sheet***
*This flag indicates whether we believe we found the supporter and have identified where the supporter works in our employer append.
**The accuracy rating is a percentage demonstrating how confident we are that we correctly identified the right person and his or her employer based on the information your organization provided to us.
***The analysis/scoring key sheet is a small chart provided alongside the completed employer append that offers accuracy score descriptions and criteria. When applicable, we may include aggregate statistics based on patterns or trends we see in our results.
Employer Append FAQs
What percent of my donors should I expect to receive employer information for?
Usually, NPO Info is able to identify employment data for around 25-45% of your supporters. Your results will depend greatly on the amount and quality of information about your constituents that you’re able to provide to our team! As always, information provided directly by the individual is the most accurate data you can receive. But for larger scale projects, employer appends can increase liklihood of success for segmented outreach or other related projects.
How does NPO Info calculate its accuracy score for each record?
As part of your employer append results, you’ll also receive an accuracy rating. This accuracy rating is our way of conveying our confidence in each result. A higher accuracy rating is better than a lower one.
There are many factors that can influence an accuracy rating, including how unique the supporter’s information is, how much data was provided for the alumnus, and even the frequency of updates to the data sources we used to identify the individual’s employer.
What types of organizations receive the most comprehensive employer append results?
Typically, universities with comprehensive data are well-positioned for employer appends. That might mean having accurate contact information, their approximate geographic location, and the graduation year.
The more information you can provide, the more NPOInfo can use in the match, verification, and cleanup process. Historically, educational institutions usually fall into these categories since they naturally gather in-depth data on their alumni constituents. If you’re not sure if employer appends are right for your organization, reach out to discuss it with us!
What should I do with my employer append results?
This is a great question to discuss with NPOInfo team members! You can also take a look at NPO Info’s blog for ideas. At a minimum, we recommend you update your CRM and amplify any corporate giving opportunities by sending out relevant marketing materials to the right individuals. There are workplace giving tools out there to help with this.
Trust NPO Info with your employer appends
Accurate
We guarantee a high degree of accuracy in our employer append results, ensuring your fundraising initiatives are built on data you can trust.
Focused
We take the time to understand your goals to ensure the services you receive from us help you actually get your mission off the ground!
Thorough
The NPOInfo team leaves no stone unturned. We’ll make sure that your organization can take advantage of every opportunity to learn more about your donors.
