About Phone Append Services for Nonprofits
Leverage expert phone append services to enhance your data quality and reach donors where they are.
What is a phone append?
A phone append is the process of collecting phone numbers for your contacts. You run your contact list through databases of contact information, or you turn to a dedicated services provider to do the work for you.
Then, the software or provider matches identifying information (such as names, email addresses, and postal addresses) from your contact list with phone data from a comprehensive database.
Appending this information allows your organization to create comprehensive supporter profiles and ensure you have the most up-to-date phone numbers for everyone.
Why use phone appends?
With so many digital and physical ways to contact donors, how do you know which channel is the best one?
In a world of endless distractions, a direct conversation between your organization’s team and supporters is the most effective way to garner support for your mission.
NPOInfo focuses exclusively on employer appends, but if you’re looking for phone appends, many providers in the industry offer these. Simply provide a few data points from your supporter database, and they’ll locate landline and cell numbers for your donors, volunteers, and other contacts.
Is a phone append right for your organization?
Sometimes, an email just isn’t enough. Your organization needs to start a one-on-one conversation between a member of your team and your donor to truly convey your message.
Is your message right for a phone or SMS conversation? Ask the following questions to find out:
- Do your donors give to your organization because they feel a deep, personal connection to your mission or organization?
- Do you have a large number of team members at your organization or school who are available to have lots of one-on-one conversations with donors?
- Are your donors mostly in the U.S., or are you well-prepared to contact non-U.S. phone numbers?
- Do you have existing contact information that will help identify the right phone numbers for individuals, such as email addresses, employer data, or postal addresses?
If you answered yes to any of those questions, phone appends can help you meet supporters where they are and start valuable conversations by making sure you have accurate contact information.
What are the benefits of phone append services?
Our digital-first world is driven by online interactions, which makes supporters more accessible than ever. When your organization texts and calls supporters, you’ll tap into an incredibly valuable engagement opportunity.
However, the phone numbers you have might be outdated. People change their numbers constantly. If your phone calls are left unanswered or your text message response rates are low, now’s the perfect time to append phone numbers! That way, you’ll know whether you’re reaching out to the right people.
Especially when paired with other data appending services, you can transform your outreach and provide new touchpoints for donors and volunteers. Enhance your communication, clean up your data, and engage in valuable engagement opportunities like:
Phone Banking
Political phone banking is an efficient way to reach voters! But they are only effective if the right people answer the phone. Phone appends will make sure you have the right contact information for voters.
SMS Messaging
The average text message is opened within seconds of being delivered! n option.
Phonathons
Nonprofit and university phonathons are a time-honored tradition for a reason. Arm your volunteer callers with accurate contact information to help them meet their team goals – and your organization’s goals.
How do different types of nonprofits use phone appends?
Phone appends can play a big role in improving your supporter communications, putting you closer to the people who make your mission possible.
Every organization can use these in different ways to advance their missions. Here are some of our favorite examples, so you can gain inspiration for how our phone append services might improve your work:
Universities
Alumni are more likely to give back to their alma mater after graduation if you contact them personally. Phone appends enable this valuable connection between your school and its former students.
Political Campaigns
Complicated policy positions are best conveyed over the phone, giving potential constituents the opportunity to ask questions and become more informed. Whether it’s fundraising season or voting season, phone conversations are essential.
Advocacy Organizations
Many advocacy organizations find great support among young people, who overwhelmingly prefer SMS outreach over traditional communication methods. Meeting these supporters where they are and making the appropriate asks for that format sets advocacy on the right path.
How do phone number appends work?
If you’re looking to enrich your supporter profiles and find the right contact information for them, phone append services make it easy!
While NPOInfo focuses exclusively on employer appends because of their ability to directly translate to additional revenue, other providers offer phone appends to meet your communication goals.
