As the donation landscape changes, bringing new approaches to nonprofits is essential to effective fundraising. On NXUnite’s “Upping Your Fundraising Game: New Tactics to Add to Your Roster” panel, speakers discussed innovative fundraising strategies. Brian Lacy of NPOInfo was joined by DonorSearch Vice President Sarah TeDesco, Julia Beltran of Double the Donation, and DonationMatch CEO […]
NPOInfo’s Brian Lacy joined Amy Boroff of Amplifi and Martha H. Schumacher of Hazen and HILT for NXUnite’s “Cultivating Relationships: Strategies for Getting to Know Your Donors” panel. Each panelist brought their industry expertise to this panel and offered valuable insights into donor cultivation. Over the course of the hour-long panel, the speakers shared information […]
In today’s fast-paced world, social media is one of the most direct and effective ways to reach out to constituents. In fact, around 22% of social media users spend their time online to be a part of a community that values the causes and interests they care about. The vast online space allows them to […]
When it comes to marketing, you need to know who your prospects are and what inspires them to support your cause, so you can send tailored outreach that encourages them to get and stay involved. Demographic appends can help you do exactly that! Demographic information is a powerful way to learn about your supporters’ backgrounds, […]
Calling your devoted supporters is one of the most effective ways to cultivate relationships with them and rally more support behind your cause. However, outdated or otherwise inaccurate phone numbers in your database can do more harm than good by wasting your staff’s time. While some supporters will regularly update their contact information with your […]
Email marketing provides an unparalleled ROI when compared to other channels. Digital marketing research estimates that for every dollar spent, you can expect an average return of $36. That’s a higher return than any other form of marketing. However, inaccurate or outdated data can negatively impact your outreach, making it challenging to get in contact […]
Increasing fundraising revenue is a goal for all nonprofits and schools. What if we told you this was possible with data you already have? Appending employer data is one way to maximize your fundraising efforts and prevent potential losses. Employer appends add data about your donors’ employers to your database. This information provides a variety […]
The most important component of your nonprofit is its mission — what you set out to achieve through your organization is the entire reason for its existence. In order to fulfill those goals, you need to spread the word and gain support in one form or another. Appending data, or the process of adding new […]