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Strategies to Build a Culture of Data-Backed Decision-Making

Anyone can see why adding data to the decision-making process is worthwhile. By establishing credibility and unifying collaborators, data informs you to take the next step with confidence, whatever that may be. However, having data-backed decision-making become second nature in your organization can pose a challenge, especially if you’re unsure of which insights to prioritize. […]

4 Data-Driven Strategies to Boost Matching Gift Revenue

Matching gifts have the power to skyrocket your nonprofit’s fundraising potential. For every dollar a donor gives, another dollar could be waiting to be matched by their employer. However, many nonprofits struggle with limited donor awareness of matching gift programs and inefficient processes for identifying eligible donors. These challenges often result in missed opportunities to […]

3 Data-Backed Strategies to Motivate Employees to Excel

Nonprofits operate in a landscape where resources are limited and stakes are high. This makes it tough to set aside time to prioritize employee engagement. However, ensuring your team remains dedicated can directly influence your organization’s impact. Fortunately, we have an abundance of nonprofit data and software available to understand the intricacies of employee engagement, […]

How to Move from Spreadsheets to Advanced Nonprofit Tech

When you first start a nonprofit, constituent relationship management (CRM) software likely isn’t your top priority. You’ve got tax forms to file, donors to find, and countless other important steps to take to get your new organization up and running. At the time, using spreadsheets to keep track of data is the simplest solution at your disposal. […]

How to Protect Donor Data During Online Fundraising Events

Online fundraising events have revolutionized charitable giving, enabling donors from around the world to contribute to causes they care about with ease. However, these events come with a significant responsibility—protecting sensitive donor data. There are stringent regulations in place to protect an individual’s privacy online, and failing to secure donor data can result in legal […]

Web Analytics for Nonprofits: A Mini Guide for the New Year

Web analytics help your nonprofit get to the heart of how supporters feel when they interact with your website. Curious about the impact of your marketing efforts on donation conversions? Want to know whether your calls to action (CTAs) are effective for driving engagement? A clear web analytics strategy can answer these questions and many […]

4 Data-Driven Marketing Tips for Your Niche Business

In today’s hyper-competitive business landscape, staying ahead of the curve is crucial for the success of any niche business. While traditional marketing strategies may have once sufficed, the digital age demands a more refined and data-driven approach. In this guide, we’ll delve into four popular data-driven marketing strategies. Whether you own a dog grooming business, […]

How to Perform a Volunteer Check-Up: 3 Key Metrics to Assess

Your volunteer base is the engine that drives your cause forward. Without it, you wouldn’t be able to reach as many beneficiaries or complete the tasks that make positive change happen. Many of your volunteers could likely recite your mission back to front, and probably a few have been rallying for your cause since before […]

3 Tips to Improve Your Nonprofit Website’s Conversion Rate

Picture this: a new site visitor lands on your nonprofit’s homepage. They scan through your homepage and, after reading about your mission and values, feel inspired to give. But after they click your Donate button, they’re brought to a lengthy donation form that looks cluttered and complicated to fill out. As a result, they decide […]

The Future of Salesforce: Nonprofit Cloud and NPSP

If your nonprofit currently uses Salesforce Nonprofit Success Pack (NPSP), you might feel uncertain about the future of this tool. In the spring of 2023, Salesforce announced it would switch focus to supporting Nonprofit Cloud, a nonprofit-focused Industry Cloud solution, as their primary platform for nonprofits. This announcement is exciting news, as Nonprofit Cloud is […]