Gathering data is an incredibly important part of your nonprofit’s strategic planning. While it may not feel as exhilarating as planning your next big event or as exciting as landing a well-known title sponsor, analyzing your data helps with measuring your success and honing in on the new opportunities that will take your organization to […]
As a nonprofit marketer, you strive to create meaningful, lasting supporter relationships, and data is a big part of that. Data-driven strategies can inform your cultivation strategies by letting you know who your donors are. In particular, wealth screening can help you determine how much someone can afford to give and how likely they are […]
Hosting a charity auction is no easy feat. With so many moving parts, from procuring items to reserving a venue, your nonprofit has to set aside ample time to prepare, execute, and reflect on your fundraiser. A critical part of this process is tracking performance metrics. Once you’ve set goals for your charity auction, tracking […]
While the Google Ad Grant program has been around for several years, Microsoft has finally come out with a similar program of its own. Ads for Social Impact, Microsoft’s Ad Grant program, provides eligible nonprofits with $3,000 per month in Microsoft ad spending. Microsoft then places these ads on a variety of its platforms, including […]
As the donation landscape changes, bringing new approaches to nonprofits is essential to effective fundraising. On NXUnite’s “Upping Your Fundraising Game: New Tactics to Add to Your Roster” panel, speakers discussed innovative fundraising strategies. Brian Lacy of NPOInfo was joined by DonorSearch Vice President Sarah TeDesco, Julia Beltran of Double the Donation, and DonationMatch CEO […]
Whether it’s a physical sheet of paper or a page on your organization’s website, a donation form is a crucial component of any nonprofit’s giving process. A donation form not only allows you to accept and record donations, but when created correctly, a donation form can unlock powerful data to track fundraising trends, make informed […]
As a nonprofit fundraising or marketing professional, you’re always looking for ways to connect more deeply with your donors and create outreach campaigns that resonate with them. Whether it’s your online fundraising pushes or awareness campaigns, you want to develop content that speaks directly to your supporters’ preferences and motivations. These outreach efforts all have […]
NPOInfo’s Brian Lacy joined Amy Boroff of Amplifi and Martha H. Schumacher of Hazen and HILT for NXUnite’s “Cultivating Relationships: Strategies for Getting to Know Your Donors” panel. Each panelist brought their industry expertise to this panel and offered valuable insights into donor cultivation. Over the course of the hour-long panel, the speakers shared information […]
In today’s fast-paced world, social media is one of the most direct and effective ways to reach out to constituents. In fact, around 22% of social media users spend their time online to be a part of a community that values the causes and interests they care about. The vast online space allows them to […]
When it comes to marketing, you need to know who your prospects are and what inspires them to support your cause, so you can send tailored outreach that encourages them to get and stay involved. Demographic appends can help you do exactly that! Demographic information is a powerful way to learn about your supporters’ backgrounds, […]
