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How to Collect and Use the Data In Your Donation Form

Whether it’s a physical sheet of paper or a page on your organization’s website, a donation form is a crucial component of any nonprofit’s giving process. A donation form not only allows you to accept and record donations, but when created correctly, a donation form can unlock powerful data to track fundraising trends, make informed […]

Why Your Nonprofit Should Be Collecting and Analyzing Data

As a nonprofit fundraising or marketing professional, you’re always looking for ways to connect more deeply with your donors and create outreach campaigns that resonate with them. Whether it’s your online fundraising pushes or awareness campaigns, you want to develop content that speaks directly to your supporters’ preferences and motivations.  These outreach efforts all have […]

Donor Cultivation: Top Insights from NPOInfo’s Educational Panel with NXUnite

NPOInfo’s Brian Lacy joined Amy Boroff of Amplifi and Martha H. Schumacher of Hazen and HILT for NXUnite’s “Cultivating Relationships: Strategies for Getting to Know Your Donors” panel. Each panelist brought their industry expertise to this panel and offered valuable insights into donor cultivation.  Over the course of the hour-long panel, the speakers shared information […]

Social Media Appends: Locating Your Supporters’ Profiles

In today’s fast-paced world, social media is one of the most direct and effective ways to reach out to constituents. In fact, around 22% of social media users spend their time online to be a part of a community that values the causes and interests they care about. The vast online space allows them to […]

Demographic Appends: Stewarding Relationships Through Data

When it comes to marketing, you need to know who your prospects are and what inspires them to support your cause, so you can send tailored outreach that encourages them to get and stay involved. Demographic appends can help you do exactly that! Demographic information is a powerful way to learn about your supporters’ backgrounds […]

3 Association Event Tools and How to Leverage Their Data

Association events can be some of the most financially taxing one-time investments that your organization makes over the course of a fiscal year. Of course, your event content may remain on-demand through a paywall on your association website. However, the event itself and the bulk of its initial engagement and financial potential are usually concentrated […]

Email Appends: The Complete Q&A Guide for Organizations

Email marketing provides an unparalleled ROI when compared to other channels. Digital marketing research estimates that for every dollar spent, you can expect an average return of $36. That’s a higher return than any other form of marketing. However, inaccurate or outdated data can negatively impact your outreach, making it challenging to get in contact […]

Donor Data Management: A Quick Guide for Nonprofits

90% of the world’s data was created in the last two years, with no slowdown in sight. The world is both a data-filled and data-driven place— and data is only becoming more prevalent. But, why does that matter to nonprofits? Data can help your mission-driven organization perform an action vital to its success: connecting with […]

Your Ultimate Guide to Employer Appends for Nonprofits

Increasing fundraising revenue is a goal for all nonprofits. What if we told you this was possible with data you already have? Appending employer data is one way to maximize your fundraising efforts and prevent potential losses. Employer appends add data about your donors’ employers to your database. This information provides a variety of valuable […]