The landscape of corporate philanthropy is undergoing a fundamental architectural shift. The era of the “Rolodex fundraiser” (in which sponsorships were secured through golf-course handshakes and board-member connections) is being replaced by the era of the “database fundraiser.” This topic was recently explored in depth by Double the Donation, where they analyzed the rise of reciprocal […]
In the high-stakes world of nonprofit development, “data” is often spoken of as a singular, monolithic asset. We talk about “cleaning the data,” “collecting the data,” and “leveraging the data.” However, the most successful gift officers know that data is not a monolith; it’s a mosaic. To see the full picture of a donor’s potential, […]
Unlocking major fundraising growth often starts with a deeper understanding of your donors. Nonprofits today operate in a landscape where donor dollars are competitive, and supporters expect personalized engagement. Leveraging robust donor segmentation can transform generic fundraising into strategies that resonate with each individual, thus maximizing participation and giving. The ability to analyze and segment […]
Nearly 60% of first-time nonprofit donors never make a second gift. As fundraising evolves and donor acquisition costs rise, donor retention is one of the biggest obstacles nonprofits face. However, organizations that make donor stewardship a core strategy, informed by data and dedicated to building genuine engagement, achieve stronger relationships and sustainable impact. In this […]
Your nonprofit’s website is an essential tool for marketing your mission and pulling in support for your cause. It’s where your supporters learn about your organization, give online gifts, sign up to volunteer, register for your events, and more. But sometimes it can be difficult to discern exactly how well your website is working to […]
The Google Ad Grant represents an incredible marketing opportunity for nonprofits to get their name in front of online users. Through this program, Google offers eligible nonprofits $10,000 worth of ad credits to use every month. Getting Attention’s guide to Google Ad Grant Requirements points out that applying for this grant is really a two-part process. We’ll focus […]
Throughout the year, your organization collects data related to your donors, marketing campaigns, volunteers, and more. This information can help you decide how your organization should operate in the future. However, only examining your nonprofit’s own data is like attempting to solve a puzzle by only looking at the edges of a single piece. Instead, […]
Far too many nonprofit organizations collect data without using analytics to drive success. In an increasingly data-driven world, it’s important to evaluate your nonprofit’s facts and figures. This process of data collection will allow your nonprofit to transform data into actionable knowledge. Data collection is essential in measuring your nonprofit’s hard work. It reveals valuable […]
In 2003, Google launched the Google Ad Grants Program to help charitable organizations extend their reach. Since then, the program has revolutionized nonprofit marketing, offering select nonprofits free AdWords spending. More than 115,000 nonprofits across 51 countries use the Google Ad Grant to drive their mission. Despite the wide number of Google Ad Grant recipients, […]