Donor Cultivation 101: How to Build Lasting Relationships
As of 2024, the number of new donors nonprofits acquired—in other words, donors who gave for the first time—fell by 11.5% compared to the previous year. Even the number of major and supersize donors, who tend to be the most loyal, declined by 4.7% and 2.3%, respectively. Combined with general declines in fundraising revenue, these […]