When you first start your small business, your marketing workflows consist of anything you have the bandwidth to handle. As you grow, you should approach your outreach more strategically. However, guessing which messaging works drains your limited time and budget, with no guarantee of results. A data-backed approach uses actual customer behavior to guide where […]
Data is essential to the livelihood of any organization. However, it has no value if you’re unable to locate the right information when you need it. Without taking the necessary steps to maintain proper data hygiene (i.e., keeping your data clean, clear, and concise), it is virtually useless. At NPOInfo, we’ve seen firsthand the importance […]
For many nonprofits, a dedicated volunteer base is just as valuable as a strong donor list. Yet, organizations frequently overlook the financial potential hidden within those service hours. According to industry statistics gathered by Double the Donation, 40% of Fortune 500 companies offer volunteer grant programs, and 80% of companies with such programs provide between […]
In the world of nonprofit fundraising, “predictability” is the ultimate luxury. While gala events and end-of-year appeals bring in vital spikes of cash, they are resource-intensive and volatile. The true financial bedrock of a resilient organization is recurring revenue. Enter payroll giving. Also known as workplace giving, payroll giving is one of the most efficient, […]
Data is the silent engine of nonprofit fundraising. When your data is clean, complete, and actionable, your campaigns run smoothly, and revenue flows efficiently. However, when your database is filled with holes—specifically missing employment information—you are operating with a significant handicap. You might know a donor’s name and donation history, but if you do not […]
For nonprofit organizations, time is a resource just as precious as funding. You rely on the dedication of volunteers to deliver programs, organize events, and keep your operations running smoothly. Yet, one of the most common barriers to volunteer recruitment is the simple fact that people are busy. Between work, family, and personal commitments, finding […]
Time is money. In the nonprofit sector, this old adage takes on a literal meaning through the power of volunteer grants. While you likely have strategies in place to cultivate individual donors and secure major gifts, you might be leaving a significant amount of funding on the table by ignoring the corporate philanthropy programs attached […]
In the nonprofit sector, diversifying revenue streams is not just a strategy; it is a necessity for survival. While individual donors and grants are the bedrock of many organizations, corporate sponsorships represent a massive, often underutilized opportunity to fuel your mission. However, the landscape of corporate giving is shifting. It is no longer enough to […]
Every fundraising event generates valuable data, such as attendee registration rates, average donation amounts, sponsor engagement metrics, and post-event donor conversion statistics. However, successful fundraising teams don’t just collect data; they analyze this data to personalize future outreach and donation asks. This means using event-specific metrics—like who clicked through a post-event survey or who bid […]
From grateful patient programs to crowdfunding, healthcare organizations run a wide range of fundraisers to gather the revenue they need to keep their vital services operational. However, some hospitals and healthcare organizations might be overlooking a potentially lucrative source of funding: corporate giving. Many businesses have corporate social responsibility (CSR) programs, and donating to worthy […]