Whether you own a dog grooming business, coffee shop, or yoga studio, external communications and marketing should be a top priority for your small business. With effective outreach, you can see improved brand recognition, increased customer support, and greater sustainable growth. From managing your database to collecting actionable metrics, these four data-driven tips will help your small business […]
Gathering data is an incredibly important part of your nonprofit’s strategic planning. While it may not feel as exhilarating as planning your next big event or as exciting as landing a well-known title sponsor, analyzing your data helps with measuring your success and honing in on the new opportunities that will take your organization to […]
Hosting a charity auction is no easy feat. With so many moving parts, from procuring items to reserving a venue, your nonprofit has to set aside ample time to prepare, execute, and reflect on your fundraiser. A critical part of this process is tracking performance metrics. Once you’ve set goals for your charity auction, tracking […]
Whether it’s a physical sheet of paper or a page on your organization’s website, a donation form is a crucial component of any nonprofit’s giving process. A donation form not only allows you to accept and record donations, but when created correctly, a donation form can unlock powerful data to track fundraising trends, make informed […]
As a nonprofit fundraising or marketing professional, you’re always looking for ways to connect more deeply with your donors and create outreach campaigns that resonate with them. Whether it’s your online fundraising pushes or awareness campaigns, you want to develop content that speaks directly to your supporters’ preferences and motivations. These outreach efforts all have […]
Association events can be some of the most financially taxing one-time investments that your organization makes over the course of a fiscal year. Of course, your event content may remain on-demand through a paywall on your association website. However, the event itself and the bulk of its initial engagement and financial potential are usually concentrated […]
Data powers the decisions that human services agencies make and helps them provide clients with the best experience possible. Client data can also help caseworkers better manage their workloads and make appointments with clients more efficient, allowing them to get the care they need. More broadly, a comprehensive database allows agencies to visualize important patterns in case […]
For the past six years, charitable donations have continued to grow. Within the past year alone, giving increased by 4.1%. However, many nonprofits still lose out on potential revenue despite this growth. How can your organization maximize revenue? Using fundraising data analytics is a great place to start. Fundraising analytics provide a way for nonprofits […]
Finding effective ways to reach alumni is an important task for educational institutions. Alumni management allows colleges and universities to reach alumni and encourage donations to the institution. It’s likely that your organization already tracks data on its alumni. But with the right software, you can collect and organize that information more effectively. Alumni management […]
