As a school, charitable gifts from parents, students’ families, and other members of the community are what help you offer the best, most enriching educational experiences possible. This funding helps make things like fun field trips and school-wide events and celebrations possible. But, are you doing all you can to secure as much funding as possible? In […]
Nonprofits looking to step into the world of fundraising data analysis often begin with donor segmentation. Segmenting donor data enables nonprofits to understand their audiences on a deeper level and form more meaningful relationships. This guide will cover what you need to know to get started with donor segmentation, from common segmentation strategies to software […]
Staying on top of the latest and greatest in fundraising is essential for improving your nonprofit’s strategy and continuing to raise enough money to support your cause. In today’s fundraising climate, many of the hottest trends have one thing in common: data. When you put data at the forefront of your strategy, you can dive […]
Donors want to hear about the story of your nonprofit, its beneficiaries, and its work. In fact, 42% of donors indicate that stories from beneficiaries influenced their decision to donate. The best way to tell your organization’s story is through cohesive, effective marketing campaigns—but how can you know that your campaigns are having the impact you intended? […]
Anyone can see why adding data to the decision-making process is worthwhile. By establishing credibility and unifying collaborators, data informs you to take the next step with confidence, whatever that may be. However, having data-backed decision-making become second nature in your organization can pose a challenge, especially if you’re unsure of which insights to prioritize. […]
Matching gifts have the power to skyrocket your nonprofit’s fundraising potential. For every dollar a donor gives, another dollar could be waiting to be matched by their employer. However, many nonprofits struggle with limited donor awareness of matching gift programs and inefficient processes for identifying eligible donors. These challenges often result in missed opportunities to […]
Nonprofits operate in a landscape where resources are limited and stakes are high. This makes it tough to set aside time to prioritize employee engagement. However, ensuring your team remains dedicated can directly influence your organization’s impact. Fortunately, we have an abundance of nonprofit data and software available to understand the intricacies of employee engagement, […]
When you first start a nonprofit, constituent relationship management (CRM) software likely isn’t your top priority. You’ve got tax forms to file, donors to find, and countless other important steps to take to get your new organization up and running. At the time, using spreadsheets to keep track of data is the simplest solution at your disposal. […]
Online fundraising events have revolutionized charitable giving, enabling donors from around the world to contribute to causes they care about with ease. However, these events come with a significant responsibility—protecting sensitive donor data. There are stringent regulations in place to protect an individual’s privacy online, and failing to secure donor data can result in legal […]
Web analytics help your nonprofit get to the heart of how supporters feel when they interact with your website. Curious about the impact of your marketing efforts on donation conversions? Want to know whether your calls to action (CTAs) are effective for driving engagement? A clear web analytics strategy can answer these questions and many […]
