Donors want to hear about the story of your nonprofit, its beneficiaries, and its work. In fact, 42% of donors indicate that stories from beneficiaries influenced their decision to donate. The best way to tell your organization’s story is through cohesive, effective marketing campaigns—but how can you know that your campaigns are having the impact you intended? […]
Anyone can see why adding data to the decision-making process is worthwhile. By establishing credibility and unifying collaborators, data informs you to take the next step with confidence, whatever that may be. However, having data-backed decision-making become second nature in your organization can pose a challenge, especially if you’re unsure of which insights to prioritize. […]
Matching gifts have the power to skyrocket your nonprofit’s fundraising potential. For every dollar a donor gives, another dollar could be waiting to be matched by their employer. However, many nonprofits struggle with limited donor awareness of matching gift programs and inefficient processes for identifying eligible donors. These challenges often result in missed opportunities to […]
Nonprofits operate in a landscape where resources are limited and stakes are high. This makes it tough to set aside time to prioritize employee engagement. However, ensuring your team remains dedicated can directly influence your organization’s impact. Fortunately, we have an abundance of nonprofit data and software available to understand the intricacies of employee engagement, […]
When you first start a nonprofit, constituent relationship management (CRM) software likely isn’t your top priority. You’ve got tax forms to file, donors to find, and countless other important steps to take to get your new organization up and running. At the time, using spreadsheets to keep track of data is the simplest solution at your disposal. […]
Online fundraising events have revolutionized charitable giving, enabling donors from around the world to contribute to causes they care about with ease. However, these events come with a significant responsibility—protecting sensitive donor data. There are stringent regulations in place to protect an individual’s privacy online, and failing to secure donor data can result in legal […]
Web analytics help your nonprofit get to the heart of how supporters feel when they interact with your website. Curious about the impact of your marketing efforts on donation conversions? Want to know whether your calls to action (CTAs) are effective for driving engagement? A clear web analytics strategy can answer these questions and many […]
In today’s hyper-competitive business landscape, staying ahead of the curve is crucial for the success of any niche business. While traditional marketing strategies may have once sufficed, the digital age demands a more refined and data-driven approach. In this guide, we’ll delve into four popular data-driven marketing strategies. Whether you own a dog grooming business, […]
Your volunteer base is the engine that drives your cause forward. Without it, you wouldn’t be able to reach as many beneficiaries or complete the tasks that make positive change happen. Many of your volunteers could likely recite your mission back to front, and probably a few have been rallying for your cause since before […]
Picture this: a new site visitor lands on your nonprofit’s homepage. They scan through your homepage and, after reading about your mission and values, feel inspired to give. But after they click your Donate button, they’re brought to a lengthy donation form that looks cluttered and complicated to fill out. As a result, they decide […]
