Online fundraising events have revolutionized charitable giving, enabling donors from around the world to contribute to causes they care about with ease. However, these events come with a significant responsibility—protecting sensitive donor data. There are stringent regulations in place to protect an individual’s privacy online, and failing to secure donor data can result in legal […]
Web analytics help your nonprofit get to the heart of how supporters feel when they interact with your website. Curious about the impact of your marketing efforts on donation conversions? Want to know whether your calls to action (CTAs) are effective for driving engagement? A clear web analytics strategy can answer these questions and many […]
In today’s hyper-competitive business landscape, staying ahead of the curve is crucial for the success of any niche business. While traditional marketing strategies may have once sufficed, the digital age demands a more refined and data-driven approach. In this guide, we’ll delve into four popular data-driven marketing strategies. Whether you own a dog grooming business, […]
Your volunteer base is the engine that drives your cause forward. Without it, you wouldn’t be able to reach as many beneficiaries or complete the tasks that make positive change happen. Many of your volunteers could likely recite your mission back to front, and probably a few have been rallying for your cause since before […]
Picture this: a new site visitor lands on your nonprofit’s homepage. They scan through your homepage and, after reading about your mission and values, feel inspired to give. But after they click your Donate button, they’re brought to a lengthy donation form that looks cluttered and complicated to fill out. As a result, they decide […]
If your nonprofit currently uses Salesforce Nonprofit Success Pack (NPSP), you might feel uncertain about the future of this tool. In the spring of 2023, Salesforce announced it would switch focus to supporting Nonprofit Cloud, a nonprofit-focused Industry Cloud solution, as their primary platform for nonprofits. This announcement is exciting news, as Nonprofit Cloud is […]
For programs that rely on municipal or grant funding, like parks and recreation departments and school districts, it’s essential to track data and create reports that accurately prove your impact. To advocate for your department or district and secure the necessary funds and resources, you’ll need to consistently track data and perform analyses to demonstrate the positive […]
Major donors are crucial for your organization’s success—according to 360MatchPro, donations over $1,000 account for 85% of the average nonprofit’s revenue. However, finding supporters who are willing and able to make major monetary contributions can be a challenge for any nonprofit. To find the best prospects and use your team’s time effectively, take a data-informed […]
Your nonprofit is no stranger to the stress that comes with putting together a strong fundraising event. On top of brainstorming the perfect idea, assembling your fundraising team, and setting actionable goals, you also have to consider your overall budget and how much you can spend on your event. Spend too much, and you risk […]
Regardless of your industry, accurate data is the most powerful tool for effective decision-making. According to a PwC survey, highly data-driven organizations are three times more likely to report improvements in decision-making compared to those that rely on minimal data. However, it takes proper collection, management, and analysis to tap into the power of these […]