Whether your nonprofit is putting tons of time and resources into digital marketing or just dipping your toes into more than email, one thing is for sure: you need a method of measuring your results so you know what’s working and what isn’t. For many nonprofits, it’s challenging to be strategic about digital marketing. With […]
Spring cleaning means out with the old and in with the new. Your nonprofit should take advantage of this time to move away from poor data hygiene practices and introduce new data procedures that keep your database healthy and useful. Disorganized data isn’t just confusing to look at—it can also cost your organization time and […]
Your nonprofit collects data all the time, from supporters’ communication preferences to their giving habits, demographics, and more. You probably use this information to enhance your fundraising and marketing campaigns to better appeal to supporters’ interests. Did you know you can also use data to help improve your website? Website data gathered from sources like […]
Your association planned for months, coordinated with members and vendors, and the event was a hit! Even if an event goes according to plan, there are likely still areas of improvement. From enhancing attendance to increasing member satisfaction with the event to determining if you should use hybrid or virtual events, there are a plethora of […]
As a nonprofit marketer, you strive to create meaningful, lasting supporter relationships, and data is a big part of that. Data-driven strategies can inform your cultivation strategies by letting you know who your donors are. In particular, wealth screening can help you determine how much someone can afford to give and how likely they are […]
While the Google Ad Grant program has been around for several years, Microsoft has finally come out with a similar program of its own. Ads for Social Impact, Microsoft’s Ad Grant program, provides eligible nonprofits with $3,000 per month in Microsoft ad spending. Microsoft then places these ads on a variety of its platforms, including […]
As the donation landscape changes, bringing new approaches to nonprofits is essential to effective fundraising. On NXUnite’s “Upping Your Fundraising Game: New Tactics to Add to Your Roster” panel, speakers discussed innovative fundraising strategies. Brian Lacy of NPOInfo was joined by DonorSearch Vice President Sarah TeDesco, Julia Beltran of Double the Donation, and DonationMatch CEO […]
NPOInfo’s Brian Lacy joined Amy Boroff of Amplifi and Martha H. Schumacher of Hazen and HILT for NXUnite’s “Cultivating Relationships: Strategies for Getting to Know Your Donors” panel. Each panelist brought their industry expertise to this panel and offered valuable insights into donor cultivation. Over the course of the hour-long panel, the speakers shared information […]
In today’s fast-paced world, social media is one of the most direct and effective ways to reach out to constituents. In fact, around 22% of social media users spend their time online to be a part of a community that values the causes and interests they care about. The vast online space allows them to […]
When it comes to marketing, you need to know who your prospects are and what inspires them to support your cause, so you can send tailored outreach that encourages them to get and stay involved. Demographic appends can help you do exactly that! Demographic information is a powerful way to learn about your supporters’ backgrounds, […]
